Nibbler SEO audit for www.photonicmeasurements.com
Summary
Overall7.4
The overall score for this website.
Accessibility8.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 22:12 on 1 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings5.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links5.7
- 30 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images6.0
10% of images have a clearly defined size
No images are being resized by the browser
- Most images (90.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Amount of content7.6
Rendering Chart...
- This website has an average of 341 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.photonicmeasurements.com/ | 1047 | 136 |
| www.photonicmeasurements.com/products | 585 | 64 |
| www.photonicmeasurements.com/go-the-uv254-monitor- | 2799 | 374 |
| www.photonicmeasurements.com/uv254-probe | 3610 | 514 |
| www.photonicmeasurements.com/uv254-dip-probe | 3827 | 618 |
Server behaviour8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://photonicmeasurements.com to http://www.photonicmeasurements.com. This is ideal.
Mobile8.9
- All of this website appears to be optimised for viewing on a mobile phone (using CSS media queries) but only 20.0% of pages are optimised for tablet viewing. It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.photonicmeasurements.com/ Detected Not detected Detected www.photonicmeasurements.com/products Detected Not detected Detected www.photonicmeasurements.com/go-the-uv254-monitor- Detected Not detected Detected www.photonicmeasurements.com/uv254-probe Detected Not detected Detected www.photonicmeasurements.com/uv254-dip-probe Detected Detected Detected
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
Photonic Measurements Homepage - Photonic Measurements
www.photonicmeasurements.com/
Discover the power of UV 254 monitoring in assessing water quality and organic content. Photonic Measurements offers UV254 solutions for lab analysis and Water ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.photonicmeasurements.com/ | viewport | width=device-width,maximum-scale=1,minimum-scale=1,initial-scale=1,viewport-fit=cover |
| www.photonicmeasurements.com/ | description | Discover the power of UV 254 monitoring in assessing water quality and organic content. Photonic Measurements offers UV254 solutions for lab analysis and Water Treatment Plants (WTP). Explore our range of products for accurate and reliable measurements. Optimize water treatment processes and ensure regulatory compliance with UVT monitoring. |
| www.photonicmeasurements.com/products | viewport | width=device-width,maximum-scale=1,minimum-scale=1,initial-scale=1,viewport-fit=cover |
| www.photonicmeasurements.com/products | description | Photonic Measurements range of UV254 Probes, sensors and analysers for measuring water quality. Select a product from the drop down for online (continuous) or portable options to suit your needs. |
| www.photonicmeasurements.com/go-the-uv254-monitor- | viewport | width=device-width,maximum-scale=1,minimum-scale=1,initial-scale=1,viewport-fit=cover |
| www.photonicmeasurements.com/go-the-uv254-monitor- | description | The UV254 Go! is a handheld, portable cuvette-based measurement device for water quality. It is an ergonomic, user friendly UVT Monitor which can be used anywhere. It can be used to monitor UV254 (UVA), UVT and other useful organic measurements in the palm of your hand. |
| www.photonicmeasurements.com/uv254-probe | viewport | width=device-width,maximum-scale=1,minimum-scale=1,initial-scale=1,viewport-fit=cover |
| www.photonicmeasurements.com/uv254-probe | description | A portable sensor to measure TOC, COD, BOD & DOC using UV254. Tool to optimise the operation of a waterworks |
| www.photonicmeasurements.com/uv254-dip-probe | viewport | width=device-width,maximum-scale=1,minimum-scale=1,initial-scale=1,viewport-fit=cover |
| www.photonicmeasurements.com/uv254-dip-probe | description | The UV254 Dip Probe is a durable, versatile devices with multiple uses across a range of applications, from Drinking water inlet monitoring to checking your plants effluent content. The Dip probe maybe the answer to your water monitoring needs. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.photonicmeasurements.com/ | content-language | en |
| www.photonicmeasurements.com/products | content-language | en |
| www.photonicmeasurements.com/go-the-uv254-monitor- | content-language | en |
| www.photonicmeasurements.com/uv254-probe | content-language | en |
| www.photonicmeasurements.com/uv254-dip-probe | content-language | en |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 30, 2024
- It looks like this website was last updated on Tuesday, 30 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 30/04/2024 | www.photonicmeasurements.com/ | Last modified header |
| 30/04/2024 | www.photonicmeasurements.com/products | Last modified header |
| 30/04/2024 | www.photonicmeasurements.com/go-the-uv254-monitor- | Last modified header |
| 30/04/2024 | www.photonicmeasurements.com/uv254-probe | Last modified header |
| 30/04/2024 | www.photonicmeasurements.com/uv254-dip-probe | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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